BRANDING WITH LEGO! IT'S CALLED LEGO® SERIOUS PLAY

Today THE GOOD BRANDING had an amazing time learning about developing strategies using Legos! The talented Livia Germano is the facilitator of this amazing method. To arrive for a meeting in a room full of Legos pieces is overwhelming. The LEGO® SERIOUS PLAY® methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities, the LEGO® SERIOUS PLAY® methodology deepens the reflection process and supports an effective dialogue – for everyone in the organisation. The LEGO® SERIOUS PLAY® methodology is an innovative, experimental process designed to enhance innovation and business performance.

More at: http://www.lego.com/en-gb/seriousplay/