BRAND STRATEGY, Brand Concept, NAMING, IDENTITY. 2026©

THIS IS NOT A BRAND. THIS IS A FEELING.

HEARTSTRINGS IS A Shared Musical Experience of Connection. An immersive experience where touch and music create a moment of deep connection. Through touch, music begins to flow. A chain of connection emerges, and soundscapes arise that no one could create alone. At the same time, art, science, and human connection converge to demonstrate the transformative impact of music on our lives.

Together, RICKARD Åström and Crdl® invite the audience into an interactive journey where art, science, and technology converge.