Naming, Brand Strategy, Design, and Website. 2020©

Jeff loved giving new life to discarded wood. Every day, so much wood ends up in the trash, but to Jeff, wood is never waste. Wood is alive. Wood is nature.

The more we repurpose it, the more we learn to value it. Reducing consumption starts with seeing the potential in what we already have.

Repurposing wood and upcycling old furniture is just... good karma.