BRAND STRATEGY, Brand Concept, IDENTITY, SITE. 2026©

Decaf has its challenges in the specialty coffee world. For too long, it has felt like it has to ask for permission to be in the room. Always on the corner. Always explaining itself. Always a little apologetic.

We wanted to break all of that.

Not just with some of the best specialty decaf you will ever have, but with a brand that is proud, loud, and daring.

FACE.D doesn’t want to make decaf fit in. It wants to change the conversation around it. To challenge ROASTERS’ expectations, open up better choices, and put great coffee first.

With fresh confidence and a “let’s do this" attitude, Face.d will shake the specialty coffee world.