BRAND STRATEGY, Brand Concept, IDENTITY, PACKAGING.

For the past few months, we've had the privilege of diving deep into the world of Vrac. Not to redesign a tea BRAND, but to understand how a small independent business helped shape tea culture in Bordeaux over the past years.

We listened to Pauline's stories. We met the cafés, restaurants, artisans, and partners IN BORDEAUX who bring her teas into the city in their own unique ways. We spent time understanding not only the product, but the people who give it LIFE.

The new BRANDING is the result of that process.

A brand built from community, curiosity, craftsmanship, and an ADMIRATION for tea.