BRAND STRATEGY, Brand Concept, NAMING, IDENTITY, WEB.
THIS PROJECT WAS ABOUT CREATING A SCHOOL THAT TEENS CRAVED. GROWING UP IN ALJEZUR, A PORTUGUESE NATURE RESERVE, IS MAGICAL, BUT LIKE ANY OTHER TEENAGER, YOU WANT THE BUZZ OF THE TEEN LIFE. LICEU AZUL WAS BORN OUT OF THAT CRAVING: TO BELONG, TO BE SEEN, TO HAVE FUN, TO EXPLORE. A SCHOOL IN NATURE, BUT FOR THE WORLD.
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